July 2, 2026#Marketing Glossary#CRM, LTV & Customer ManagementWhat Is Brand Loyalty? Behavioral and Attitudinal MeasuresShusaku Yosa
June 30, 2026#CRM, LTV & Customer ManagementHow to Build Customer Advocacy: Identify, Invite, Support, and MeasureShusaku Yosa
June 22, 2026#CRM, LTV & Customer Management#Marketing GlossaryUsing LTV in Marketing: Cohort Comparisons, Acquisition Limits, and TestsShusaku Yosa
June 18, 2026#CRM, LTV & Customer Management#Marketing GlossaryHow to Run an NPS Survey: Invitation Examples, Reporting, and Follow-UpShusaku Yosa
June 11, 2026#CRM, LTV & Customer Management#Marketing StrategyHow to Improve LTV: Retention and Upsell Experiments by Customer NeedShusaku Yosa
June 9, 2026#Marketing Glossary#CRM, LTV & Customer ManagementHow to Calculate NPS: 0–10 Categories, Examples, and InterpretationShusaku Yosa
June 8, 2026#Marketing Glossary#CRM, LTV & Customer ManagementWhat Is Customer Churn? Cancellation, Disengagement, and Payment FailureShusaku Yosa
May 22, 2026#CRM, LTV & Customer Management#Marketing StrategyHow to Analyze Customers: RFM, LTV, and Persona ExamplesShusaku Yosa
May 18, 2026#CRM, LTV & Customer Management#Marketing GlossaryWhat Is CRM? CRM vs. SFA and Marketing Automation, Plus a Selection ChecklistShusaku Yosa
April 1, 2026#CRM, LTV & Customer Management#Marketing Glossary#Marketing StrategyRFM Analysis: A Worked Dataset, Scoring Rules, and Campaign ActionsShusaku Yosa
March 30, 2026#CRM, LTV & Customer Management#Marketing GlossaryWhat Is a Loyal Customer? Loyalty vs. High Spending and How to Measure ItShusaku Yosa
March 30, 2026#CRM, LTV & Customer Management#Marketing GlossaryLTV Formulas by Business Model: SaaS, E-Commerce, and B2B AssumptionsShusaku Yosa
