Features
Features
Six connected capabilities that link campaign planning, budgets and actuals, approvals, and sales context in one workspace.
Project Management
Manage campaign costs, workflows, and monthly plans for each marketing initiative.
Explore project management
Project Portfolio Management
Track KPIs, risks, and monthly comparisons across multiple projects in one program view.
Explore portfolio management
Budget and Actuals
Manage monthly budgets and actuals for media, labor, and outsourcing in spreadsheet and chart views.
Explore budget management
Customer Journey
Visualize project relationships on a map and track budget transfers by cost type.
Explore customer journey
CRM Management
Manage companies, contacts, and deals while keeping sales context close to project work.
Explore CRM management
Approval Workflows and Organization
Manage approval templates, applications, and organization or contractor master data.
Explore approval workflows
Feature comparison
| Feature | Primary use | Best for |
|---|---|---|
| Project Management | Plan, cost, and run individual initiatives | Campaign owners and project leads |
| Project Portfolio Management | Cross-project KPI and risk visibility | Marketing leaders and PMO teams |
| Budget and Actuals | Monthly budget and actual control | Budget owners and marketing ops |
| Customer Journey | Relationship mapping and budget transfers | Brand, CX, and strategy teams |
| CRM Management | Sales touchpoint and deal organization | Sales and marketing alignment teams |
| Approval Workflows and Organization | Requests, approvals, and master data | Managers and operations teams |