September 14, 2026#Advertising Operations#Campaign ManagementAd Trafficking Task Management: Review, Settings, and Measurement ChecklistsShusaku Yosa
August 18, 2026#Advertising Operations#Campaign ManagementHow to Allocate an Advertising Budget | Splitting by Role and When to AdjustShusaku Yosa
July 22, 2026#Marketing Glossary#Advertising OperationsWhat Is the Android Advertising ID? Zero Values, AD_ID Permission, and SDK ChecksShusaku Yosa
July 7, 2026#Marketing Glossary#Advertising OperationsHow to Design a Brand Lift Survey: Groups, Questions, and ReportingShusaku Yosa
July 6, 2026#Marketing Glossary#Advertising OperationsHow to Measure Brand Lift: Absolute vs Relative Lift and Study DesignShusaku Yosa
June 19, 2026#Advertising Operations#Marketing GlossaryCPC Advertising: Click Billing, Bids, and Budget ControlsShusaku Yosa
June 18, 2026#Advertising Operations#Marketing GlossaryCPM Advertising: Impression Billing, vCPM, and Campaign SelectionShusaku Yosa
June 16, 2026#Advertising OperationsWhat Is CPC? Formula, CPM vs. CPA, and How to Read Ad MetricsShusaku Yosa
June 12, 2026#Advertising OperationsHow to Calculate CPM: Worked Examples, Budget Estimates, and Common ErrorsShusaku Yosa
June 11, 2026#Marketing Budget & KPI#Advertising OperationsWhat Is a Good ROAS? Calculate Break-Even ROAS and Your Own TargetShusaku Yosa
June 8, 2026#Marketing Glossary#Advertising OperationsCTR vs. CVR: Denominators, Worked Examples, and What to Improve FirstShusaku Yosa
June 2, 2026#Marketing Glossary#Advertising OperationsWhat Is CPM? Formula, Billing Models, and How to Evaluate Impression CostShusaku Yosa
